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No matter whether it’s your business or private success it is essential to develop your power of persuasion. Effective leadership often requires such direct methods to influence those we lead.
Persuasion is defined as: the act or process of causing someone to do something through reasoning or argument. But how do you set about persuading someone?
Arguing if you are right, listening as if you are wrong!
Stanford University Professor Bob Sutton argues that leaders should adopt this approach to influencing:
Argue as if you are right, listen as if you are wrong.
The two sides of this approach mirror the notion of advocacy and inquiry. Advocacy is making your thinking process visible.
“Here is my view and this is how I arrived at the view”
In relation to developing your inter-personal skills, advocacy is about:
- Making your point, taking a position in an attempt to influence others.
- Supporting your viewpoint with how you came to that view, whilst remaining open to alternative views.
“How does it sound to you? What makes sense to you and what doesn’t?”